Why Squib?

Squib is designed for a world where time is limited and attention is scarce. Instead of further optimizing traditional questionnaires, Squib focuses on short, targeted surveys that integrate naturally and playfully into today’s media habits across all age groups. Multiple empirical studies support this approach.

Because good surveys can be enjoyable, too.

Research shows that surveys achieve higher participation when they are visually appealing and easy to use. Squib’s mission is to help organizations build a true culture of feedback. Today, communication is everywhere – yet individual needs often receive too little attention.

Squiby

Why Squib stands out:

Zauberstab

Keep it simple

In a world where attention is a valuable resource, it makes sense to rely on proven, intuitive methods that resonate with people – instead of getting lost in a multitude of different question types.

Statistik

Clear and structured results

Results are presented clearly at the click of a button, so you can get started right away. Thanks to advanced AI technology, it will soon be possible to group, summarize, and place qualitative feedback into broader contexts.

Herz in Sprechblase

More honest feedback

The intuitive design makes it easier to give authentic responses without overthinking. This encourages honest feedback rather than strategic answers.

Schloss

Higher participation rate

Short, intuitive surveys lower the barrier to participation and make it easier for people to take part. This helps you reach more people and gain meaningful insights faster than with long, complex surveys.

Benefits you get with Squib:

Simple and intuitive to use – no manual and no onboarding required.

Customizable with your own logo and styling to match your needs.

Gamification elements increase participation rates and reduce dropout rates.

Outstanding user experience – no app download required.

Questions & Answers (FAQ)

What is Squib?

Squib is a tool for short, focused surveys. It reflects how people engage with content today and enables organizations to collect meaningful feedback with minimal effort. Results are generated instantly and presented in a clear, actionable way.

Why should I use Squib when there are many other survey tools available?

What makes Squib different from other survey tools?

Is Squib still necessary if I can use artificial intelligence (e.g., 'customer twins') to understand my customers?

Is Squib relevant to my industry?

We already have a good feedback culture. What additional benefit does Squib offer?

What about data protection? Do you have access to data we collect?

I have an idea for an additional feature to make Squib even more effective. Can I suggest it?

Who is responsible for the data collected in a survey?

How long is data stored at Squib?

What happens after a contract ends or an account is deleted?

Can data be exported before deletion?

What rights do data subjects have?

More questions about Squib? We’re happy to help.

Get in touch